Senior Product Designer, currently rebuilding how I work, in public. Welcome to the playground of my latest projects.
Intentional product
design, with AI
in the room.
New tool
Something new is cooking.
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01
Close to the problem
I get close to users, stakeholders and the team first. The real problem rarely matches the brief. That gap is where the work starts.
02
Design that ships
Polish only counts in production. I work close to the implementation, so the shipped product is the design.
03
Judgment over output
Speed is accessible. Knowing what to build, what to cut and when to stop isn't. That part didn't get automated.
04
Boring is a bug
Simple and functional gets you to average. Boring ships too. The detail nobody asked for is what makes it good.
Senior Product Designer
Sole designer, zero to MVP. Shipped five core features in six months, including one that closed the first paying client. Brand, design system, and product, built end to end.
2024UI/UX Designer
Designed e-commerce and corporate sites for agency clients. Owned timelines, feedback cycles, and the client relationship itself.
2023UI/UX & Brand Designer
Led the redesign of 18 B2B and B2C platforms through a shift to subscription. Registered users grew 59%. Active units doubled. Set the product vision and built the design system alongside executive leadership.
2021UI/UX Designer
Designed for the financial advisory platform and public site. A/B tests that moved conversion. Contributed to the rebrand and its component library.
2018Art Director Intern
Designed digital campaigns for global clients. Contributed to growing one client's following by 3.4M, in four months. Pitches that won two new clients, and an internal contest that turned into a job offer.
2018Two-City Native
Traded constant moving for a routine, split between Milan and Munich. Learning German, going deep on AI tools, getting into kitesurfing. Tried Amsterdam, moving to Munich.
2024Digital Nomad
Career Switcher
Courageous Newcomer
Moved alone, young, and without the language. Polished my English along the way, and fell hard for design and Italian culture. Graduated with honors, top of the class, still a nerd about it.
Creative Nerd
Grew up between design, entrepreneurship, and code, a furniture manufacturer and one of the first female developers for parents. Obsessed with school, math and languages. Won the art olympiad. Played lots of tennis.
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